Good to Great (5)

A great company has a clear and simple business concept. The concept should be as simple as a hedgehog’s strategy to prevent attacks from its enemy, a fox. A great company’s hedgehog concept comes from the answers to three questions. (a) Is it a business in which you can be the best in the world? (b) Is it a business that makes you on fire? (c) Is it a business that makes profit? The hedgehog concept requires your business to have positive (yes!) answers to the three all together. If your business fails in answering those three questions, do not do that business. Focus!